Wondering vs UserTesting

Wondering and UserTesting are two established, but different, platforms used by startups and enterprises to gather user insights. This guide helps you better understand which is the suitable choice for your company.

‍UserTesting is a platform driven by video-based human insight, more focused on traditional moderated research through in-depth interviews. It still heavily relies on video interview scheduling and manual qualitative analysis to extract insights. It does not offer qualitative reporting.

‍Wondering is the AI-powered user insights platform built from the ground up to make it easy to use state-of-the-art AI to gather interview users, test prototypes, and learn from your customers as fast and scalably as possible with the help of AI. Wondering helps you use AI to create studies that follow best practices, moderate user interviews and prototype tests with customers from a global panel or that you can recruit in your own digital products and then automatically create actionable reports so you can share your insights.
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This guide looks at the key differences in how the platforms are reviewed by real customers, and how they differ to each other in key areas such as their adoption of AI-automation, features, how quickly you can gather insights and how easily they enable you to democratize access to insights across your company.