Wondering vs Ballpark

Is Wondering or Ballpark right for your organisation?

Wondering, an AI-powered alternative to Ballpark, helps startups and enterprises build better product experiences faster with the help of AI.

Wondering vs Ballpark

Wondering and Ballpark are two popular user research platforms used to gather user insights. This guide helps you better understand which is the suitable choice for your company.

Ballpark captures feedback on marketing copy prototypes by using survey questions, tasks and video.

Wondering is the AI-powered user insights platform built from the ground up to make it easy to use state-of-the-art AI to gather interview users, test prototypes, and learn from your customers as fast and scalably as possible with the help of AI. Wondering helps you use AI to create studies that follow best practices, moderate user interviews and prototype tests with customers from a global panel or that you can recruit in your own digital products and then automatically create actionable reports so you can share your insights.

This guide looks at the key differences in how the platforms are reviewed by real customers, and how they differ to each other in key areas such as their adoption of AI-automation, features, how quickly you can gather insights and how easily they enable you to democratize access to insights across your company.

Comparing the platforms
(based on Capterra & G2 reviews)

When should you consider Wondering instead of Ballpark as your go-to user insights platform?

Wondering

Ballpark

Overall rating
4.7/5
4.6/5
Ease of use
4.9/5
4.6/5
Customer service
5/5
4.6/5
Pricing
- Free plan for $0
- Explore plan for $179/month
- Custom plans for larger companies
- Free plan for $0
- Starter plan for $125/month
- Custom plans for larger companies

Basic plan

$96/year
Basic features for up to 10 users with everything you need.
Get started

Business plan

$192/year
Advanced features and reporting, better workflows and automation.
Get started

Enterprise plan

$384/year
Personalised service and enterprise security for large teams.
Get started
User access
Basic features
Saved reports
10
20
Unlimited
Individual data
20GB
40GB
Unlimited
Support
Automated workflows
200+ integrations
Reporting and analytics
Analytics
Basic
Advanced
Advanced
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

The main differences to consider between Wondering and Ballpark

When should you ask yourself when choosing between Wondering and Ballpark as your go-to user insights platform?

Do you want access to AI-powered research methods and analysis?

What type of platform are you looking for?

Does having a short time to insight matter to your company?

Features: Wondering vs Ballpark

Wondering

Ballpark

User seats
Unlimited
Unlimited
AI study builder
AI follow-up questions
AI analysis
Extensive
Limited
Automated reports
Prototype testing
Prototype screen recording
Integrations with design tools
Figma
Figma, Marvel
AI-moderated user interviews
Surveys
In-product targeting
Participant panel
Panel filtering criteria
300+ targeting criteria
200+ targeting options

Basic plan

$96/year
Basic features for up to 10 users with everything you need.
Get started

Business plan

$192/year
Advanced features and reporting, better workflows and automation.
Get started

Enterprise plan

$384/year
Personalised service and enterprise security for large teams.
Get started
User access
Basic features
Saved reports
10
20
Unlimited
Individual data
20GB
40GB
Unlimited
Support
Automated workflows
200+ integrations
Reporting and analytics
Analytics
Basic
Advanced
Advanced
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

Wondering is trusted by the best

“Wondering's AI-powered studies allowed me to get 30+ generative user interviews done over the weekend. I just launched it on a Friday and come back on Monday to heaps of valuable insights to get stuck into.”

Matilde Betti Canuti
Senior Product Designer

How startups and enterprises use Wondering to scale their research

Capture user insights that help you convert, engage, and retain more users with Wondering's AI-first user insights platform. Trusted by teams of 1 and 10,000+.