As product designers, developers, and user researchers, we've experienced firsthand the challenges of optimizing live websites. Traditional moderated usability testing methods are often time-consuming and resource-intensive, making it tough to gather timely and actionable feedback.
AI-moderated research makes it possible to gather in depth qualitative insights at scale, which is why we’re really excited to finally combine our AI-moderation and analysis functionality with Live Website Testing.
How do Live Website Tests on Wondering work? Live Website Tests allow you to show your participants any website, such as your landing pages or a competitor website. By combining Live Website Tests with other blocks in your study, you can then ask questions to your participants to better understand how they experience those websites.
How do I set up a Live Website Test? Live website tests can be set up by using the Message blocks in the study builder. If you want to run a Live Website Test in your message block, add the URL of the website you want your participants to visit to the Website URL field:
Next, provide clear instructions to your participants in the Content section of your Message block for how to complete your Live Website Test:
In your instructions, make clear to participants that they should return to your study after they have completed the task on the website.
When participants return to your study from the website they have visited, they will automatically see the next block in your study, where you can ask them questions about anything you want to learn more about.
Conduct Live Website Tests in over 50 languages with AI-moderation As with all study blocks on Wondering, you can leverage our AI to dynamically ask follow-up questions at each step of your study in more than 50 languages. After participants navigate through your website, you can combine open-text, audio, rating scale, and multiple-choice questions with AI-generated follow-ups to delve deeper into their experiences and perceptions.
Turn responses into insights with AI Analysis Once you've collected responses from your study, Wondering's AI analysis will automatically examine each response and extract key themes and quotes that emerge from your data. This helps you quickly identify critical insights and areas for improvement that might otherwise go unnoticed.
Live Website Testing is now live in beta in all accounts in Wondering. Test it out today!
