Introducing “Help me write” and a smarter AI study builder

A few weeks ago, we introduced a new way for you to guide Wondering’s AI analysis by tailoring it to specific research questions you wanted answered.

Today, we’re taking another step closer to a future where anyone can run qualitative research that follows best practices and generates impactful insights with AI. In the AI-powered study builder, you’ll now find two big improvements that build directly on your feedback:

Generate research questions using our new AI-powered “Help me write” feature
A smarter, enhanced study builder AI

Craft better research questions in seconds with “Help me write”

We heard loud and clear that coming up with great research questions can be challenging, especially if you’re short on time or unsure where to start. Enter our new “Help me write” feature: just describe, in your own words, what you’re curious about, and Wondering’s AI instantly generates clear, actionable research questions tailored to your goals.

Here’s how it works:

State what you want to learn in the new "Help me write" field in the study builder. You don’t need to be formal—just describe your curiosity plainly, like, “I want to find out why users abandon our checkout process,” or even just, “Why aren’t users converting?”

Get AI-generated research questions. Wondering’s AI immediately suggests a set of well-formed, research questions. These questions follow proven best practices to ensure they’re meaningful, answerable, and unbiased.

Refine until it’s perfect. You’re always in control. Review the AI suggestions, edit them yourself, or ask the AI to tweak them further by giving simple instructions like, “Make these more specific” or “Focus on user frustration points.”

A smarter, more powerful study builder AI

Once you’ve landed on the perfect questions, we’ve updated the AI that (in the background) converts your research questions to a purpose-built study. It will now design even better research studies based directly on your questions, ensuring you collect the exact data you need to naswer your research questions.

This upgraded study builder:

Automatically chooses the right combination of study blocks, whether that means live website tests, prototype tests, open-ended questions, or a mix of methods.
Crafts questions and follow-up questions aligned with best practices, so you can gather the data you need, making sure every part of your study contributes directly to your goals.
Ensures you gather actionable data, helping you avoid the common pitfalls of collecting irrelevant or unclear feedback.

In short, the updated AI study builder helps you quickly build studies that get you insights you can actually use, even if you’re not a seasoned research expert.

These improvements aren’t just about convenience—they’re designed to empower anyone doing research. Whether you’re a seasoned pro or completely new to user research, Wondering now makes it easier and faster to:

Develop clear, effective research questions
Design studies following industry best practices
Quickly get the insights you need to make confident decisions

Think of it like having your own personal research expert guiding you every step of the way.

Thank you to everyone who shared your feedback that helped us design these features. Your input didn’t just help us understand what was working - it showed us exactly where to go next.

Keep sharing your experiences - what you love and what could be better, and we’ll make it happen.

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Author

Axel Thomson

Founder

Author

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