Using customer feedback to improve products Matsmart’s mission to fight food waste by offering surplus products at lower prices relies heavily on understanding what their customers want. With Wondering.com, Matsmart regularly collects feedback from their customers, which helps them fine-tune their product selection and pricing based on what people actually need.
This ongoing feedback loop lets Matsmart figure out which products to stock, how to price them, and when to run promotions. By staying in tune with customer preferences, they not only cut down on food waste but also make sure their customers find what they’re looking for at a good price.
Running multilingual studies with AI support Since Matsmart operates in multiple countries, they need to understand a wide range of customers who speak different languages. Wondering.com’s AI-powered platform makes it easy for Matsmart to run studies in multiple languages, so they can get insights from all their markets.
The AI handles translation and analysis, so Matsmart can gather feedback from customers in different regions without losing any important details. This helps them make decisions that resonate with their customers, no matter where they are.
Empowering teams with self-serve insights At Matsmart, it’s important that everyone in the company has access to customer insights, not just a select few. Wondering.com makes it possible for teams across the board—from marketing to product development—to easily get the data they need when they need it.
This self-serve approach has been key to scaling Matsmart’s research efforts. By giving every team the tools to run their own studies and access insights directly, Matsmart has made it easier for everyone to pitch in and help the company stay customer-focused. This speeds up decision-making and encourages collaboration across the company.
Scaling continuous research with Wondering Matsmart has taken their research to the next level by using Wondering.com to scale their continuous research efforts. Since they started using Wondering, Matsmart’s research team has been able to launch, conduct, and analyze AI-moderated user interviews with hundreds of customers up to 7 times faster, getting it all done in less than 2 days.
Wondering also makes it possible for Matsmart to interview customers in over 50 languages, so they can understand the needs of their global audience. With unlimited access to Wondering’s tools and quicker time-to-insight, Matsmart’s reliance on research has doubled, and they’re conducting more studies than ever before. This keeps them ahead of the curve in understanding what their customers want.
Curious how to replicate Matsmart’s success? Launch an AI-powered study on Wondering and start collecting customer feedback at scale!
